The Business of Commerce:
 Examining an Honorable

 James E. Chesher and Tibor R. Machan

 ISBN: 9622-2 $19.95, paper

 1999 310 pages

 Chesher and Machan explore the
 cultural, philosophical, and
 theological sources of the bad
 reputation suffered by business in
 Western culture, sampling prominent
 opinion, from Plato to Galbraith, in an
 examination of the fundamental
 dichotomies of a society that seeks
 prosperity, yet disdains the very
 processes by which prosperity is
 achieved. Their sobering conclusion:
 unless a positive attitude emerges,
 economic prosperity will elude the
 very societies that need it most.

                  The Business of Commerce : Examining an Honorable
                  by Tibor R. Machan, James E. Chesher
                  Our Price: $19.95

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                  Paperback (March 1999)
                  Hoover Inst Pr; ISBN: 0817996222
         Sales Rank: 931,616

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                  The author, Tibor R. Machan ( , March 7, 1999
                  A Critiuque of Business Bashing
                  We argue that quite unjustly business -- or commerce, more generally --
                  has had a bad press for centuries, based, mainly, on its close affinity with
                  the provision of earthly goods. The main intellectual culprit has been
                  dualistic idealism, the view that we have a divided self of which the
                  spiritual is noble but the natural is base. Once this conception of our nature
                  is adequately challenged, shown to be mistaken, the moral standing of
                  business must improve. We show the history of anti-commerce prejudice
                  and indicate how it has demeaned what is in fact an honorable practice and
                  its professional arm, business.

                  The publisher, Hoover Institution Press, ,
                  May 3, 1999
                  An examination of the sources of the reputation of business
                  This book explores the cultural, philosophical, and theological sources of
                  the bad reputation suffered by business in Western culture. It samples
                  prominent opinion, from Plato to Galbraith, in an examination of the
                  fundamental dichotomies of a society that seeks prosperity yet disdains the
                  very processes by which prosperity is achieved.

                  James E. Chesher and Tibor R. Machan trace the ideologies that
                  undermine the moral standing of commerce. They build the convincing
                  case that antibusiness sentiment rises primarily from the belief that human
                  nature and human life find their higher value in an otherworldly realm. And
                  that earthly life, perceived as a necessary evil to be endured and
                  transcended, finds its unworthy equal in the struggle to improve life in the
                  lower realm...the business of commerce.

                  This books demonstrates why such a view is unreasonable, unwarranted
                  and unjust. It presents compelling evidence that the profession of business
                  is no less worthy of respect than the professions of medicine, science, art,
                  or education. Along the way this book explores a number of related
                  subjects that lead to a sobering conclusion: Unless a positive attitude
                  emerges, economic prosperity will elude the very societies that need it